WWOO: Outdoor kitchen configurator in 3D

Outdoor living has become a lifestyle trend, and with it, the demand for customizable outdoor kitchens is on the rise. WWOO, a prominent outdoor kitchen manufacturer in the Netherlands, faced a challenge scaling up their business: the need to efficiently visually communicate a wide range of customizable options to clients without creating customized drawings for each separate client.

WWOO needed a solution to streamline their sales process and enhance the overall customer experience.

Challenge

Display all possible combinations and options through realistic visualization.

WWOO offers a diverse array of options for clients to build their own modular outdoor kitchens, including various layouts, materials, and accessories. The challenge was that each customer had unique preferences, making it time-consuming to inform them individually about all available choices. Additionally, providing digital mockups before assessing client commitment made the sales cycle lengthy and resource-intensive.

Solution

Guided selling through product configuration where customers can create an outdoor kitchen without help of a sales person.

WWOO identified that a significant portion of their offerings could be standardized within specific concepts. To communicate these concepts effectively, WWOO sought a system that would visualize and integrate them seamlessly into the sales process. The solution came in the form of our 3D configurator software.

Expivi’s 3D configurator empowers clients to design their ideal outdoor kitchen in a simple and engaging way. The first step involves choosing a pre-set layout concept that aligns with their preferences, choosing height, the amount of modules and the base material. The second step allows users to add accessories, ranging from sinks to barbecues and even cooking utensils and lighting. This dynamic configurator enables customers to visualize their unique outdoor kitchen in real-time.

Results

A perfect balance between on- and offline experience

  • Enhanced Customization Experience: The real-time visualization of the configuration process provides customers with a lifelike representation of their outdoor kitchen. This interactive experience enables them to explore various design options and combinations, fostering informed decision-making from the outset.
  • Scalability: By implementing the 3D configurator, WWOO can scale its operations more efficiently without substantial investments in additional sales and marketing resources. The configurator eliminates the need to dedicate resources to the initial stages of the sales process, such as individually informing customers about all available options and creating digital mockups.
  • Shorter Sales Cycle: Empowering customers to design their own outdoor kitchens significantly reduces the time spent on design and feedback rounds. As a result, WWOO has experienced a 40% reduction in its sales cycle. Furthermore, the configurator provides valuable insights into the most popular customization options, helping WWOO adapt to market demands effectively.
quotation process configurator
Highly efficient sales cycle

Customers can create their own product and only need to validate their choices on site at WWOO.

omnichannel expivi
Improved customer experience

The interactive 3D visualization increases the customer experience by showing realistic renderings.

guided selling expivi
Improved scalability

The configurator allows to easily scale and add modules, products and accessories.

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