Online shopping is no longer a novel idea and something that most people were tentatively thinking about but not actually trying. The fear of putting personal banking information online to pay for things was alleviated due to innovations in the industry like Paypal and eCheck. People now feel much safer shopping online and even prefer it rather than going out to a store, which is why a lot of shops have turned solely to the web for sales. When web shopping started becoming popular, there was little to compare the experience to, so there were no expectations on the part of the consumer.
Websites could be clunky and slow and customers would still hit the purchase button because it meant they didn’t need to get in their car and drive to the nearest mall. Now, with the proliferation of webshops, there is a lot more competition to hold visitors’ attention and make the site as interesting, interactive, and attractive as possible. Webshop owners look at something called conversion rate to see what visitors do when they enter their site.
Website Conversion Rate
The conversion rate of a website is the percentage of visitors that complete an action like clicking on an advertisement or making a purchase. When the percentage of visitors to your site performing a specific task goes up, then the conversion rate increases which eventually results in more revenue for your webshop. The addition of fun tools like 3D configurators can increase or optimize the conversion rate by keeping the visitor on the site longer which is more likely to turn into a purchase and customer loyalty.
Website Conversion Rate Optimization
Conversion rate optimization is the process of increasing the conversions that occur by using tools like Shopify product customization tools to make the site more appealing and keep the visitor there longer and clicking more. When a site’s e-commerce conversion rate is 10% and it receives 3000 visitors a month, then that means 300 conversions a month. Increasing the interactive elements on the site like product configurations can increase the conversions every month, bringing the conversion rate and ultimately resulting in higher revenues.
Conversion rate optimization (CRO) is important to help a website get insight into how its visitors are reacting to its front page. Shopify product customizer and SAP e-commerce are two examples of ways webshops can use new innovations to enhance the visitor’s experience and keep them coming back. CRO is one quantifiable way a webshop can work towards increasing business.
Site Conversion Goals
Before you can truly optimize your site you need to establish what the goals are for each web page. The type of business will guide these goals as some metrics will be more important than others. If you are a retail site and you sell products, then you can choose to measure purchases or items in the cart as your conversion metrics. If you sell a service, you could measure the number of information downloads or the number of subscribers you gain. Once you have established what is important to your site, you can then develop a plan to optimize conversions based on these metrics. Some common metrics used to measure conversion include:
- E-commerce: product sales, shopping cart completion rates, items added to carts, and newsletter subscriptions
- Media: advertisement views, newsletter views, and subscribers, content engagement through clicks
- Travel: bookings for travel, additional purchases, social media sharing
- B2B: business-to-business leads and closed deals
Once you have narrowed down the type of metrics that are important for your company, you can then use products like Woocommerce product customizer to enhance the visitor’s experience and optimize your conversions. Product customization tools of Woocommerce will make the pages of your website entertaining and attractive.
Whether you have a site that is established online and you are looking to evolve and grow, or you are just starting out and want information on how to succeed as a webshop, you will need to understand what conversion rates are and the products that are available to help you optimize them. Before the pandemic, some companies were set in their traditional ways of doing business and ignored the potential growth of e-commerce. The lockdown propelled e-commerce and the proliferation of online companies grew exponentially. Now is the time when webshops will face the most competition, so give your company a leg up and make the investment in conversion rate optimization systems to succeed in the world of e-commerce.