Below are some of the most frequently asked questions about conversion rate optimization (CRO).
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of optimizing your website to encourage visitors to take a desired action. Through CRO, you can identify what elements of your website are preventing users from converting and work on resolving those issues. CRO typically involves improving the design of your landing pages or simplifying the checkout process.