There’s no escaping the digital world, and if you are not embracing it by now, it might already be too late. A 3D configuration platform is the ideal tool to increase sales in eCommerce. How do they work?
Well, 3D configurators give customers the power to create their ideal version of your product.
First, you need to have 3D models of your product(s). Second, you need to know what you want your clients to be able to change and configure. Third, an eCommerce platform is required, so that the configurator can be integrated into it.
After that, customers can change the product’s characteristics through your product page. For example, when buying a trailer, it could include modifying its size, color, and upholstery, upgrading the wheels, or adding internal features.
What’s more is that the configurator creates an uncanny representation of the real thing, that the buyer can look at from every angle with great precision. Shoppers can zoom in or out, inspecting every element before production.
Depending on what kind of customization/personalization you want to provide, besides changing color, size, and materials, customers can also be able to engrave or accessorize the items.
The ability to engage and interact with the product empowers customers in their buying journey as they get to “feel” textures and details, almost as if they were touching them.
There are many 3D product configurators out there. What sets Expivi apart from them? Well, it’s a no-code configurator, it’s easy to update and maintain, it’s industry and product flexible and it has a team of experts guiding companies all the way through the project (and after).
Besides, Expivi is a CPQ (configure, price, quote) software which means that the client can see price changes in real-time and after the order is created, a Bill of Materials (BOM) is created and automatically sent to production. It’s the ideal tool to increase sales and this is why.
Higher product page engagement
According to the Baymard Institute: “It’s often on the product page where users make up their mind on whether or not they want to purchase the featured product. This makes the product page layout, product page design, and features, the centerpiece of the user’s eCommerce experience.”
Purchase probability reaches the highest when a person spends around 50 seconds on a product page. In order to increase the average time per session, you need to have an engaging journey. A poor visual interface means fewer sales and a bad customer experience.
3D configuration will help you solve this by enabling your clients to experience a product as they would in real life. Customers can play with it, turning it around, zooming in and out, and checking every little detail. Great visualization through a 3D configurator will help you increase sales.
Higher conversion rate
3D configuration and customized products can not only increase sales as a whole but they can also add to the value per customer.
Deloitte found that shoppers are willing to pay up to 20% more for personalized products. Also, offering customers the opportunity to customize products is important. Product customization can increase sales by 22-30%, according to McKinsey.
The impact of 3D configuration platforms cannot be ignored. It triggers personalization and customization. In fact, those who provide these opportunities grow 40% faster than those who don’t. Customers who are able to personalize products also buy more.
For eCommerce companies, this means more conversions, more sales, less waste, and fewer returns.
Enhanced customer loyalty
To increase sales should have a multi-channel approach, and a good CX (customer experience) is pivotal to get there. Product customization through 3D configuration can offer just that to eCommerce businesses.
As we’ve mentioned before, you’d be providing great visualization as you also engage your customer in the buying journey, empowering them to create a product that is unique to their needs. This inevitably contributes to the overall customer satisfaction with your service and brand.
With 3D configuration and personalization, every product is unique and created from scratch. This implies that the production chain needs to have a high level of control.
Controlling your product’s lifecycle, especially when it comes to manufacturing and transportation, is key for a good CX. Why? Because it will lead to fewer defective products and fewer product returns.
Using Expivi you can control every step of the way through a unified ERP system. What does this mean? The customer configures, pays and a the BOM is automatically created at the time of purchase. This BOM is then immediately sent to manufacturers (and eventually suppliers) containing all the information needed to produce the item (materials, quantities…). This is all processed in one platform.
Fewer defective products lead to customer loyalty, and as we know customer loyalty leads to higher revenue.
3D configuration can help eCommerce companies to increase sales and target important issues such as sustainability. Would you like to know how? Book a free demo with us, we’d love to have a quick chat.
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