What exactly are 3D and Augmented Reality advertising? This form of advertising has been gaining popularity in recent years because of its stunning product visualization. It allows potential customers to experience products in 360 degrees and AR. This incredibly immersive advertising and shopping experience are officially here to stay. In addition to its potential for increased sales, 3D and AR advertising can be used to increase trust and brand awareness within your customer base.
What is 3D advertising?
When a brand uses 3D advertising, they’re allowing customers to experience the product in their hands. They can rotate, zoom, and explore the features and functionalities. This heightened sense of engagement will likely translate into higher sales and increased ad interactions.
Various industries have adopted the use of 3D advertisements. For example, high-definition imagery can be seen while users walk around a museum in AR. 3D advertising gives the user a sneak peek of what the museum looks like, allowing the user to explore the space without having to leave home. The technology has also opened the door for innovative ways to showcase products and services.
A 3D ad will allow viewers to interact with the product from any angle, increasing their chances of purchasing. In addition, a 3D ad will help increase brand awareness, boost conversion rates, and increase time on site. In a saturated market, people are more likely to work with brands that stand out and make them memorable.
Benefits of using 3D & AR advertising
While 3D & AR technology is still new, it is already having a profound impact on consumer behavior. AR technology makes flat icons look like 3D models. Companies that develop augmented reality marketing software use AR to turn the scanned image into a video or 3D model. AR helps consumers to visualize products before they launch, allowing customers and business owners to preview products and services before the launch.
The use of AR technology in marketing has many benefits. AR allows advertisers to be more creative, attracting a broader consumer base. This technology has already caught the attention of numerous companies. AR is an engaging format that makes consumers interact with the advertisement. It can also help marketers increase conversion rates by providing a realistic preview of products. AR ads can be used in many industries, from e-commerce products to theme park advertisements.
3D & AR advertising can be used to show products from different angles. For example, using AR filters on social media sites such as Snapchat and SparkAR creates an immersive experience for customers. This technology also can increase profits, enabling companies to see an increase in their bottom line.
3D advertising to boost sales
With the popularity of augmented reality and 3D content on social media, advertisers can now create ads in both formats. 3D ads are similar to those you’d see on Facebook and Instagram, but they let users see a product from all angles. These ads can be clicked on to shop the product online. By making the experience interactive, 3D ads can help brands gain a higher click-through rate.
The effectiveness of AR advertising has been proven to boost sales. Immersive ads can be delivered through mobile apps and 3D product stores. One study found that nearly four percent of consumers would consider purchasing a product if it had an AR feature. Another study found that almost three-four percent of consumers would pay more for a product with AR capability than a similar product without it. The results speak for themselves.
3d advertising allows advertisers and advertising agencies to get creative. This increases engagement and website traffic. Also, 3D ads can attract an even larger audience, effectively building brand loyalty. People are exposed to anywhere from 4000 to ten thousand advertisements daily. This makes standing out from the crowd even more difficult as a business owner; 3d and AR will certainly help catch the eyes of consumers.
Augmented reality advertising
A recent study surveyed users’ responses to pre-roll ads and Snapchat AR lenses. These lenses included gamified entertainment content, world-facing experiences, and shoppable AR buttons. The results revealed a clear correlation between the number of ad clicks and the likelihood of purchasing the advertised products or services. This research also shows the potential for augmented reality advertising to generate revenue. It is not yet clear what the potential ROI will be, but there are a few ways to measure ROI and understand the effectiveness of AR ads for digital marketing.
The study examined whether AR and 3D advertising influence consumers’ emotional responses. First, the participants were shown a series of AR-enabled product images. Then, the researchers provided instructions and assessed the intensity of their effect after the task. They used a five-item questionnaire, a seven-point Likert scale, and a “strong/weak” endpoint.
Configurable 3D Ads
With the advent of Augmented Reality and 3D visualization, marketers are taking advantage of configurations in their advertisements. With 3D visualizations, customers can interact with products in real-time, enhancing the customer experience. Furthermore, with configurable 3D ads, advertisers can change the appearance of their products to suit different settings. Such options are compatible with both Android and iOS. In addition to promoting their brands more effectively, configurations in 3D ads can help consumers make better purchasing decisions.
The benefits of using configurations in 3D ads are numerous. Advertisers can showcase their products in an immersive environment. The full-screen option also helps users interact with the ad naturally. Moreover, a user can zoom in and out of the 3D model, which enables them to have a close-up look at it.
Customers will feel more satisfied after interacting with these virtual products. These satisfied customers will more likely revisit the website, increasing sales and click-through rates. Additionally, consumers will better understand your products and designs, resulting in higher profits and customer loyalty. With these benefits, you should not hesitate to incorporate configurable 3D ads into your advertising campaigns.
Increase User Engagement with 3D ads
The effectiveness of interactive 3D advertising cannot be underestimated. The interactive format piques consumers’ curiosity and keeps their attention longer than traditional online ads. In addition, a recent study by Salesforce revealed that 84% of consumers consider the customer experience an important factor when purchasing. As a result, consumers are increasingly turning to 3D advertisements to make purchases.
In addition to increasing brand engagement and awareness, interactive 3D adverts are highly effective at boosting conversion rates. By presenting brand products in greater detail, 3D advertisements encourage customers to make smarter purchasing decisions and advertisers the ability to pivot strategies.
Traditional digital ad campaigns rely on 2D images, videos, and copy. 3D ads will still need quality sales copywriting, but the visual aspect will capture attention quickly. Keeping your product and brand up to date is vital. Adding 3D advertisements to your marketing strategy can help you stand out from the competition.