Virtual photography is a type of art and design that changes how customers shop online. 3D rendering and 360-degree viewing give consumers a new opportunity for discovery. The future of 3D visualization is bright, and it may be here to stay. Read on to discover more about this emerging art form. To learn more, read the following articles:
Virtual photography in 2022
Virtual photography can help organizations market products digitally and inspire sales. In addition, 3D assets can be created with Expivi software to guide you through the configuration process. As a result, brands can create highly-reliable models of their products for various purposes.
Virtual photography introduces new workflows and skills for those who prepare 3D assets. Teams must consider lighting, composition, staging, and more. Virtual photography can reduce workflow and speed by allowing users to manipulate assets to display 3D products in realistic environments.
The future of this technology is now available to everyone, and many retailers could benefit from it. Increasingly powerful configurations can help make virtual photography more accessible and mainstream. In addition, this technology can help brands reach their goals and grow their business with limitless design options.
Virtual photographers can capture images of any subject by capturing the natural world in a 360-degree environment. They can also use our software to create interactive environments, which is cost-effective. This technology has replaced traditional photography.
Virtual photography is a great way to replace expensive commercial photography. Simulating natural environments affects camera and sensor behavior to create a digital output that resembles the real thing. As such, it replaces physical products with digital assets. And with intelligent integrations, the future of 3D imaging is expanding. So how does it work? Let’s take a closer look. It’s time for virtual photography to take its place in commercial photography.
Realistic Product Images
Realistic 3D images are your best bet if you want more than just a pretty picture to sell your products. The process can be a time-saving and cost-effective alternative to expensive real-world photoshoots. With the right tools, you can create photorealistic images that show your products in their most natural state. Here’s how virtual photography works. First, you gather your requirements, such as base images, 2D assets, or CAD files.
Next, designers use our sophisticated computer software to create highly realistic 3D versions of products. This way, you can zoom in on any detail and make interactive elements available to viewers. This type of photography output is essentially the same as the model but filled with design elements, depth, and texture. It can also show different lighting options, colors, materials, and combinations of those components. Because the imagery is incredibly detailed and life-like, you can expect your customers to be able to visualize your products quickly.
For those in the apparel industry, virtual photos have accelerated the adoption of 3D technology. With more design teams working remotely and collaborative relationships with suppliers getting strained, 3D assets have become essential for in-house and supply chain purposes. The audience for sample approval wants technical accuracy, but flexibility is also crucial. Meanwhile, the audience for the online marketplace is more subjective. So, virtual photography provides the best of both worlds and is a critical component of the retail landscape.
Virtual Product Designs Before Prototypes
The most significant benefit of virtual photography is that it allows companies to produce highly realistic product images that are not yet available in the real world. Because designs are entirely computer-generated, they can render products in a highly realistic manner before they’re even manufactured. This approach also enables companies to meet deadlines much faster by allowing the production of virtual models before the actual manufacture of physical products.
Products based on digital files are incredibly flexible, allowing photographers to manipulate a product’s colors, angles, and other aspects before it is even manufactured. As a result, it is an excellent option for product launches and rollouts, as it builds excitement and enables businesses to scale production costs. So get on board, because it is becoming an increasingly popular option for all industries.
eCommerce Virtual Photography
Aside from lowering shipping and storage costs, virtual photography helps improve results on eCommerce platforms. More organized images help retain customer interest and lower return rates. Customers are more likely to buy products if they are confident in their quality. If you want to boost conversions, 3D configurations are an ideal option. Read on to discover how this technology can increase conversions.
3D photo capture is not suitable for every retail challenge, but it is putting its stamp on the eCommerce industry. Virtual photography, also known as 3D product imaging, can replace or enhance traditional photography processes. The primary aim of both techniques is to create high-fidelity images that entice customers to browse and purchase. 3D photography is an excellent alternative to traditional photography, it has certain advantages that make it a more viable option for eCommerce.
Virtual Photography Showcasing
Virtual photography allows retailers to showcase a product range without going through the costly process of studio photography. Traditional shoots require multiple angles. Virtual photography eliminates such expensive photo shoots and allows online sellers to create huge image galleries with little effort. As a result, it takes your store to a new level and increases conversions.
The new technology requires new data structuring and workflows and opens the door for augmented reality. In addition, pipeline automation can take over the process of rendering different levels of detail models for varying use cases.
Virtual photography campaigns may include multiple stagings and configurations, with different colorways and variations for other markets. It can also involve the creation of product prototypes. For eCommerce, virtual photography for online shopping will be an indispensable tool for increasing your profits.