Configure your bespoke football shoes from Imotana

Imotana is an innovative online retailer specializing in custom football shoes. With a unique focus on personalization, Imotana allows customers to design bespoke football shoes, fully tailored to their preferences. They have integrated Expivi’s 3D configurator into their Shopify platform, providing an immersive design experience that allows users to personalize football shoes with different colors, templates, and text.

Challenge

Imotana’s need for a 3D product configurator

Imotana approached Expivi after a referral from T1tan, seeking a cutting-edge solution to enable 3D product personalization. As a new concept in the market, they did not have an existing solution to offer interactive customization for their football shoes. Imotana needed a user-friendly tool that would integrate seamlessly with their Shopify e-commerce platform, allowing customers to personalize their shoes with various design options and see real-time previews of their creations.

Solution

Visual product configurator to demonstrate personalisation

Expivi developed a custom 3D product configurator for Imotana, focusing on the personalization of football shoes. This interactive tool allows users to design shoes by choosing from a range of colors, applying templates, and adding custom text. The 3D configurator offers real-time updates, giving customers immediate visual feedback as they make changes. Its seamless integration with Shopify ensures a smooth user experience from customization to checkout, making the entire process both engaging and efficient.

Results

Enhanced user experience and satisfaction in buying bespoke football shoes

The implementation of the 3D configurator has led to increased customer engagement, with users spending more time exploring customization options. Imotana has seen higher conversion rates as customers are more confident in their purchase decisions, thanks to the accurate 3D previews. Customer complaints are low, as customers have a clear understanding of the product before finalizing their orders. Customer feedback has been overwhelmingly positive, praising the ease of use and the engaging experience the configurator provides.

improved experience configurator
Realistic previews

Offers accurate 3D visualizations of the shoes from different angles, ensuring customers know exactly what they are designing.

animation configurator
Real-time updates

Changes are instantly reflected in the design, providing a seamless and interactive customization experience.

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Seamles ecommerce integration

Fully integrated with Shopify, the configurator streamlines the design and purchase process, enhancing both customer satisfaction and sales efficiency.

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