eCommerce product image strategies can make or break an online store. Your digital store is where your amazing products are considered for purchase, and positive brand interest is created.
Using captivating product images makes the difference between a sale and a customer using the back button to shop elsewhere. Here are some eCommerce product image strategies to use in 2022.
1: High-Quality Imagery is a Must
Today nearly half of all online transactions happen on a smartphone. Grabbing your consumer’s attention on a small screen means that quality and detail are essential. Providing an authentic look and feel of what you’re selling will give your eCommerce store a professional feel.
2: 3D Product Images are the Future of Online Shopping
The world is racing in the direction of 3D for online shopping. Stores using this technology are pulling away from their competition because 3D is more informative. Not only do 360-degree product views grab attention, but it also sheds more light on the crucial details. The details that make your products unique and your brand perception positive.
3: Use Augmented Reality with 3D Product Imagery
Take your eCommerce store to the next level with AR. Giving your consumers the ability to see the product in their environment is truly incredible. Designing homes and office spaces has never been easier and more fun than it is today with AR.
Utilizing this technology before your competitors will set you apart from the crowd, which is increasingly important within the dynamic landscape of eCommerce. It is also more accessible than ever to have 3D renderings created that function with AR. So take advantage of this opportunity to get ahead in your industry.
4: Take Photos in a Neutral Setting
Let your main eCommerce product shot be seen against a neutral background. This allows your customer to see the product solely without any background distractions. Also, get as many different angles of the product as you can. Expivi simplifies this process by creating 3D renderings to show off all product highlights.
5: Supplement with Product Use Photos
Once you have high-quality product-only images, use lifestyle or in-real-life (IRL) product shots. Customers want to see your products in settings and action. For example, if you are an outdoor brand, showing where and how the product is used gives the shopper a deeper understanding.
Also, if you are decorating a home, placing furniture in a room using AR is a massive advantage for converting sales. Furthermore, less wasted time, gas, and rearranging of physical furniture. Using AR and lifestyle photography is much easier to increase sales and brand loyalty.
6: Zoom for eCommerce Product Image Strategy
It’s in the details. That is what separates high-quality products from the rest. Using a zoom feature alongside 3D product shots allows you to showcase all elements that improve your product.
While simple zoom features on a 2D image are an improvement, 360-degree zoom is incredible! Side-by-side comparisons of eCommerce stores that choose to go 3D are moving ahead. For consumers and business owners, your industry leaders will be seen in the 3D and AR.
7: Product Customizations in Real-Time
Allowing your customers to customize different features in real-time gives them the freedom to design. This eCommerce product image strategy is a fantastic way to keep customers engaged and get feedback from the customization choices.
This feedback can be used to save on production costs and warehousing products that don’t sell—saving the store owner time and money and giving creative options directly to the consumer. In addition, generic products are becoming increasingly difficult to sell online. With Expivi 3D customization capabilities, your store can genuinely stand out from the crowd.
8: Product Realization
Customer engagement starts with an emotional response. Your goal is to provide that positive experience by being unique. For example, 3D eCommerce product images will evoke a feeling of professionalism within your consumers. This technology speeds up the buyer’s journey and keeps website visitors from searching elsewhere. Customers are simply more likely to buy with a greater understanding of what they are buying.
9: Use SEO eCommerce Image Strategies
Now that you have terrific 3D product images make the most out of them with SEO. Even the most basic principles can increase search rankings and attract backlinks, which are all ways to boost your reputation in the eyes of search engines.
Implement these strategies:
- Use Google or any quality keyword research tool to know your keywords and phrases.
- Add relevant keywords in image file names and descriptions.
- Reduce image sizes without sacrificing quality. This helps your website load faster, and images build interest. However, most people abandon the site if they load in over 3 seconds.
- Use unique images. Stock photography is generic, and search engines notice this. Use distinctive imagery from your photo library to boost your image SEO.
- Alt tags should accurately depict your images. Users may not ever see them, but search engine spiders do. Take advantage of them.
10: Outperform Your Competition with 3D
A solid eCommerce product image strategy starts with quality. First, make sure you showcase everything you can digitally. 3D and AR will get you there. Secondly, the world will see how incredible your products are using in-depth design and SEO strategies.
Why eCommerce product image strategies are important
First impressions are the key to quickly building a customer base and a brand following. Capture the eyes of your audience, and your chances of converting multiply. The downside to eCommerce is the lack of physical contact with the products. However, using modern 3D technology will get your customers as close as possible and stimulate the visual part of the human brain.
If you want to learn about making the transition to 3D, Epivi would love to hear from you. We are here to assist in your long-term eCommerce image strategy success. Become an eCommerce store owner who takes the modern approach before everyone else.