Augmented reality (AR) and 3D product configuration are changing the way consumers view and experience products in the e-commerce world. For the better! This modern perspective in the digital marketplace will soon become the industry standard, and we’re heading there full steam ahead.
Companies such as Facebook are investing nearly 20% of their resources in augmented and virtual reality. This equates to around $10 billion in investments to continue their efforts with the metaverse.
No wonder! 70% of consumers believe AR can bring them benefits, including when it comes to their buying experience. A consumer AR survey run by Google found that 66% of people are interested in using augmented reality technology for help when shopping.
Expivi believes that the future is now, which is why our technology is moving side by side with one of the biggest revolutions in tech. The beauty of Expivi’s 3D configuration and augmented reality technology is that it’s accessible to everyone, from noobos to pros, we design to enhance the user experience.
Now more than ever, e-commerce stores and manufacturers are able to create, view, and place products into AR. The paradigm is changing!
Increasing Buyer’s Trust
Picture the billions of products available to purchase on the web today. Did you do it? Is it even possible to imagine it? Buyers’ fatigue is a real problem when trying to increase conversions. It has become difficult to differentiate products from each other. It’s difficult to come up with an original concept and, sometimes, once we do that, the way we present it is boring and ordinary.
Expivi solved this problem for consumers and sellers by implementing augmented reality with 3D rendering of products. This way, users can get a full sensorial experience, as they are able to personalize and adapt the product to their tastes and needs. The buyer is empowered with the full view of what they intend to purchase.
Decreasing Buyer’s Remorse
We’ve been living in a reality where online shopping is the new normal. Returns are a difficult part of the new e-commerce equation. Consumers expect to be able to return items free of charge. This is not only costly but also frustrating for both retailers and buyers. Augmented reality and 3D are decreasing buyer’s remorse by allowing them to have a better understanding of how the product looks alone and in a specific context.
Fewer returns mean happier customers. This leads to a better business reputation and an increase in recurring customers. (Not to mention the extra dollar saved along the way.)
Increasing Product Page Engagement
This one is for the Digital Marketeers out there!
Time on page and session duration are key factors in the Google algorithm. Having an e-commerce website, SEO, and user metrics are to be taken into account. At the end of the day, this will determine if your potential customers enter your online shop or someone else’s.
With the fast-paced, short-form content that is being created on platforms like Instagram Reels, TikTok, and even YouTube Shorts, digital consumers need something which instantly grabs their attention. 3D configuration and its application in augmented reality does just that.
This technology provides the Wow factor that will increase product engagement and, therefore, improve website metrics. Talk about low bounce rates!
Customization for Customers
Individuality and personalization have never been more needed (and asked for). In the past, customizations were an eccentric thing and simply too expensive to be worth the trouble. The tides have shifted though, customers expect personalization.
80% of consumers are more likely to purchase a brand that provides personalized experiences and 36% of consumers say that retailers need to offer more customizable options. The customer has spoken. And with 3D and AR technology, the options for a unique buying process are limitless.
No more purchasing something without knowing how it fits a room, no more getting a product that doesn’t really look like the advertised image. This is the perfect opportunity for buyers and retailers to build more solid and trusted relations.
Buyers Know About Augmented Reality
If a few decades ago you were to say that augmented reality would be a thing, people would have thought it was science fiction. Even though the first reports on augmenting reality happened in the 1950s, we have transcended what were the initial thoughts on AR.
From the AR Pokémon Go craze to AR product visualization, augmented reality hasn’t slowed down. Industries from all sorts of spectrums are finding it incredibly useful for design, promotion, and sales. AR is not just video game software anymore. The effects it will have on future markets are vast and most importantly, consumers understand its appeal.
In the near e-commerce future, AR will be what’s expected, not just an embellishment.
The Market is Trending into Augmented Reality
Current market reports are expecting AR value to be $50 billion by 2024. No wonder, user experience, customization, and design are improved with AR. People can really experience the products without having to leave the comfort of their homes.
AR is a market trend in 2022 for e-commerce and it will be so in the following years. The 2020 pandemic changed the way the consumer shops. Online is the future. AR not only makes online shopping more enjoyable but also more accurate.
Augmented Reality in Smart Phones
Today, around 50% of the world’s 7.9 billion people have a smartphone in their pocket. Giving AR access to an astounding amount of consumers. That’s right, AR can be mobile-friendly. If you have any questions about it, ping us! By utilizing AR in e-commerce, businesses can expect a potential growth in sales, engagement, and customer satisfaction.
AR Increases Conversion Rates
We’ve been touching on this topic throughout the article. When a consumer has a seemingly endless amount of options for almost any product, converting can be difficult. Any edge an e-commerce website can get over its competition is crucial. By implementing 3D configuration and AR, e-commerce stores are seeing increases in conversions up to 40% in some cases.
These numbers are astounding, no doubt but let’s not forget about one of the great features of AR, it’s incredibly entertaining! Changing product colors, fabrics, and sizes, and being able to place it into a specific environment via smartphone, is truly enjoyable.
Simply put, augmented reality is both fun and fascinating.
Reach Out
Cheeky, and well-intended, self-promotion ahead, beware! If your company hasn’t harnessed the power of augmented reality yet, be the first in your industry or location to do so. It can make your business stand out from the babel of other e-commerce stores.
Our pricing options are flexible for any size company and the team at Expivi will work with you to ensure that you’re getting the best out of the product.
Contact us at Expivi to get a demo and let us know how we can help you design, sell, and integrate AR and 3D configuration into your business. Be part of the new chapter of e-commerce!