Shopify is one of the best-known eCommerce solutions out there. Used by over 175 countries and with over 4 million eCommerce websites, the platform allows its users to build and run an online business.
Due to the overwhelming boom in new online companies over the past few years, the competition has never been fiercer, which is why is essential to stay ahead of the curve.
Shopify 3D product customization can help you do just that. The eCommerce platform works with many other solution providers to ensure online shoppers have the best experience possible.
What is 3D product customization and where can you find it
Product customization relies on enabling customers to change features associated with the main product according to their needs and desires.
3D product configurators give customers that power. Using a visual interface, they can change product attributes. For example, when buying a car, shoppers could modify its color, upgrade the wheels, or add internal features such as a new stereo or touchscreen.
A Shopify 3D configurator creates an uncanny representation of the real thing that the customer can look at from every angle. Using a phone, tablet, or computer, buyers can zoom in or out, looking at every element of an item before it’s ever produced.
You can build your own Shopify 3D configurator using code, which needs more workforce to create besides being more difficult to maintain and update or you could integrate a no-code configurator like the one provided by Expivi.
With Expivi, Shopify 3D product customization is made simple and can be achieved in three steps. Besides, through a unified ERP system, brands, customers and manufacturers can connect in one platform. Want to know how? Contact our sales team.
More engaging product pages
Purchase probability reaches its highest when a person spends around 50 seconds on a product page. In order to increase the average time per session, you need to have an engaging website, and more importantly, engaging product pages.
A poor visual interface means fewer sales and a potentially bad customer experience.
One of the main problems with online shopping is that it’s difficult to get a feel of how the products actually look. Poor product imagery and lack of information regarding it are two of the main reasons why return rates are extremely high compared to in-store purchases.
3D configuration enables shoppers to see the product as they would in real life. It also allows companies with complex solutions to provide a way for customers to visualize how the finished product will look, for example, a business that creates personalized trailers and offers hundreds or thousands of combinations. It would be difficult for customers to look at all the options if companies would only use product photography. With a 3D configurator, those variations are instantaneously seen.
Shopify 3D product customization adds gamification to the buying journey and works toward a more rewarding DXP, increasing product page engagement rates.
Better customer experience
A good CX (customer experience) is one of the main goals of any business. Product customization in eCommerce can offer just that.
If you add 3D configuration to the mix, you enable shoppers to get the best online visualization at the same time you’ll engage them in the creative process.
With Shopify 3D product customization, you’d be allowing customers to create their ideal version of your product, which adds to their overall satisfaction with your brand.
Besides, having a configurator like the one Expivi provides integrated into your website means that the entire chain of production can be highly controlled, which leads to fewer defective products and, therefore, a better customer experience.
Higher conversion rates
Product customization can increase sales by 22-30% according to McKinsey.
When customers design something that is personal to them, they create an emotional attachment to it even before the purchase.
More variations and personalization means more sales which results in heavier production and slower times-to-market.
Expivi’s 3D configuration platform saves a lot of time for both salespeople and manufacturers. How?
Well, all the possible variations you provide will be on the website, the customer just has to choose between the available options and production will have immediate access to all the requirements needed to manufacture that product. With Expivi, Shopify 3D product customization is an immediate process that moves production forward.
Fewer returns
At least 30% of all products ordered online are returned, compared to 8.89% in stores.
What does this mean? You’re either not providing the product your clients expect or your solution doesn’t fulfill your customers’ needs. Besides being an important indicator of customer dissatisfaction, product returns mean more shipping costs for companies and less revenue.
Product customization allied to 3D configuration solves this problem for online companies.
First, with a Shopify 3D configuration platform, what you see is what you get. This empowers shoppers in their buying process as they can make more informed decisions when it comes to purchases since they can view a more accurate representation of it.
Second, 3D configurators also enable product customization, and clients are less likely to return something they created themselves than something that was built for the masses.
The effects on online return rates cannot be ignored, with reports registering up to a 35% decrease in returns when using a 3D configurator.
Expivi’s 3D configurator
Besides having an incredibly simple API, Expivi’s software can be integrated into Shopify in a few steps, and using little code, no need to have a developing team.
Have the best product page out there, boost sales and activate Shopify 3D with Expivi.
Did you like this article on Shopify 3D product customization? Then read about other benefits of product customization in online seeling.