Ever considered using 3D imagery for your eCommerce products? No? Well, there’s no better time to start than now. Go ahead and explore the benefits of 3D eCommerce and its impact on sales, conversions, and more.
Here’s a quick rundown of how your business can grow using eCommerce 3D technology.
Interested in getting started with a 3D eCommerce website? Let’s connect over a demo.
But what is 3D eCommerce?
3D eCommerce allows your customers to get a full representation of any given product using 360° rendering and AR. The tech gives them the opportunity to explore tiny details, view the item from any angle they desire, and add customization options to the mix. Customers browsing your eCommerce site can also zoom in and out to look at texture, details, features of products.
3D product representation gives your business the chance to get as close to offering an in-store experience as possible – with 3D for eCommerce.
Why Opt For 3D eCommerce?
There are quite a few benefits to opting for 3D eCommerce for your business. Check out these reasons why you’ll want to start immediately:
Your Customers Want To See Products in 3D
Your customers want to explore their options before making a purchase and thanks to the internet, comparing items is now easier than ever. 3D eCommerce graphics allow your customers to quickly and simply compare items without leaving the comfort of their living room.
There’s no doubt: It’s enhancing the online shopping experience. And your customers are starting to expect nothing less.
Your Customers Can Fully Customize Options
If you offer a desk that comes in different styles, textures, and colors, 3D eCommerce products allow your audience to fully explore the different combinations without stress. Without this option, they would have to use their imagination to visualize what the product may look like as an end result. But 3D graphics can show them exactly what it’ll look like before they’ve even hit that “buy now” button.
Your customers want the ability to customize a product before they buy it. If you’re not taking this path yet, you’re hurting your bottom line. This is especially the case if you sell more expensive products. That’s where 3D for eCommerce comes in.
Augmented Reality Allows Customers To “See” The Product in Their Home
When it comes to furniture, nothing stinks more than buying a piece and realizing the size wasn’t right for the space (even if you measured it 3 times). To take 3D eCommerce one step further, use AR to allow your audience to place the item right in the room, visualizing the space for it, before they make a purchase. It also gives them the chance to make sure the color and design go with the rest of the décor.
This feature alone can increase your conversion rate by 6%!
The Competition is Doing It
Sellers on Shopify, Amazon, and other major retailers have been offering the opportunity to engage with 3D for eCommerce for quite some time. When your customers are comparing products, it helps to have a 3D representation of your own. If your competition is offering it, and you aren’t, you could lose out on quite a few sales.
The Competition Isn’t Doing It
On the other hand, even if your competition hasn’t fully embraced 3D product representation yet, opting for it gives you a head start. So, what are you waiting for? The sooner you start with 3D eCommerce, the more relevant you’ll be.
It’s Cost Effective
Before 3D for eCommerce was possible, if you wanted to offer your audience that 360° view, you’d have had to pay a photographer to take photos from every single angle imaginable, and with every custom option you offer. Virtual photography is actually much less expensive than this more traditional way of working, allowing you to save quite a lot on product photography, manufacturing, and marketing.
It Gives You Data to Improve the Customer Experience
Thanks to 3D eCommerce product visualization and the ability to more easily customize items, customers are telling you what they want and don’t want in a product. This gives you more data for your company, providing you with the resources you need to improve your website, upgrade your products, and increase conversions.
A Picture is Worth a Thousand Words
The saying is true. Text is important, but visuals speak quite a bit more than text. And it’s likely your audience is looking at the photos of your products more than the content you write around it.
How they shop also makes a difference. Around 40% of shoppers are using mobile devices for their eCommerce purchases. Screen size could play a major role in what your audience is looking at on any given page, so a majority of the website’s content should be given to photos and 3D product representations. That’s how you move towards 3D eCommerce, the future of online shopping.
It Lowers Return Rates
Have you had customers return a product saying it wasn’t what they envisioned? Or wasn’t what they expected? Allowing your audience to fully customize a product through 3D eCommerce options can cut down on those return rates (by 12%) and help ensure they’re satisfied before they make a purchase.
3D eCcommerce in the Age of Coronavirus
As a result of the coronavirus, many businesses are closing their brick and mortar, but your customers still want to shop. Even though they can’t visit a store in person to view your products, they can visit your website. 3D eCommerce options give them a chance to get as close as they can to that real-life buying experience, without putting themselves in danger. It also allows you to focus more on the customer experience, making sure they’re satisfied with your website, options, and product.
If you want to give your products a more lifelike appeal online, then it’s time to explore 3D eCommerce, with product customization and personalization. It can lead to an increase in sales, more engagement, and less returns.
Ready to find out more about 3D configuration and how that can change the way you sell? Get in touch with us, and we’ll walk you through.
Did you like this article? Then read all about how you can have fewer returns right here.