BIC: Configure and personalize office your supplies

For over 75 years, BIC has been a leading supplier of high-quality writing instruments, office supplies, and lighters. With a strong vision and a continuous commitment to innovation and customer satisfaction, BIC understands the importance of providing a personalized and engaging experience to its customers.

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Challenge

Time consuming design process with high overhead costs

The custom printing process for BIC products required the BIC team to support their customers throughout the process. This meant that employees had the responsibility of creating and verifying artwork, which also involved significant time and multiple contact points during the process. To expedite the process and reduce the need for employee involvement, they were in search of a new and intuitive online solution. The current solution was time-consuming and costly due to staff and potential errors.

Solution

Design tool for all customers and clients with automated print process

By collaborating with Expivi, BIC can offer its customers a dynamic and interactive shopping experience. After implementing the Expivi solution, including the print and design module, customers can now easily personalize products. Customers can design the product with multiple text and image layers. The results are visualized in real-time using a 3D presentation of the product. This provides users with a unique customer experience and a perfect visualization of their customized design.

BIC can now provide a unique shopping experience that not only improves customer satisfaction but also increases the likelihood of purchases and repeat customers. By allowing customers to explore and customize their options, BIC makes them feel like they are designing a unique product. This enhances the customer experience and increases brand loyalty.

Results

Increase in conversion rate by ultimate customer shopping experience

Through their partnership with Expivi, BIC successfully transformed its shopping process and experience, resulting in lower sales costs and an increase in conversion rates and average order value. Staff members no longer need to set up the design themselves and apply additional contact points, significantly reducing time and costs.

This also generates a substantial increase in users utilizing the configurator. This not only boosts customer satisfaction but also strengthens BIC’s position as a trusted and innovative brand in the writing and office supplies industry.