Hans Boodt: Transforming Mannequin Sales with a visual 3D Configurator as guided selling tool

Hans Boodt Mannequins, is a creative company, With over 40 years of proven industry experience in the mannequin industry, who customizes, designs, develops and manufactures mannequins.

Their mission: “Be the most desired ‘made to measure’ mannequin company in the fashion industry. As part of this mission Hans Boodt was looking for a way to present their mannequins in a unique and engaging way using 3D technology.

Challenge

Request proposal for various options and customizations

Hans Boodt Mannequins introduced an advanced 3D configurator to revolutionize the customer experience. The solution: a high quality 3D product configurator including lifelike visuals and the possibility for users to create a unique and bespoke mannequin.

The configurator features interactive 3D Models in which customers can explore and manipulate the mannequins, examining them from all angles. Select from an array of customization options, including poses, colors, finishes, and accessories.
When a design is finalized users can request a quote in order to request a proposal from the Hans Boodt sales team.

Results

Visual commerce shopping experience in 3D

The solution has significantly improved the customer experience. Customers can visualize, customize, and personalize mannequins according to their store’s unique aesthetic, leading to a more immersive and enjoyable shopping experience.

Empowered with the customization options, customers are more inclined to customize the mannequins resulting in an increase in average order value, and a reduce of the workload on the sales team for basic inquiries.

The interactive nature of the configurator has shortened the sales cycle, leading to faster conversion rates and increased sales efficiency.


In conclusion, Hans Boodt Mannequins has elevated its position in the industry by providing a cutting-edge shopping experience that enhances customer engagement, boosts average order values, and simplifies the purchase process.
The 3D configurator is a pivotal tool in delivering a tailored, immersive, and efficient mannequin shopping experience.

quotation process configurator
Streamlined sales process

Hans Boodt uses the configurator as a sales tool, resulting in less time and cost spend per lead and a faster sales cycle.

omnichannel expivi
Improved customer experience

The interactive 3D visualization increases the customer experience by showing realistic renders of products.

real time pricing expivi
Increase up-sell and cross-sell

Customers are able to select options and accessories in the 3D configurator, increasing the average order value.

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