Configure complete working place in 3D to increase the average order value

Rockmart Kantoormeubelen has existed since 1988 and belongs to the same group as the Dutch wholesaler Profeq Professional B.V. for the Netherlands and Belgium. After 17 years based in Heerlen, Rockmart has been at the Kerkrade location since 2005. Since 1988, Rockmart has become one of the largest suppliers of office furniture in the Southern Netherlands.

Whether you are looking for an electric sit-stand desk or an ergonomically approved office chair, at Rockmart Office Furniture you have come to the right place for good quality and prices and direct delivery from stock.

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Challenge

Showcase all options online in visual product configurator

Rockmart offers a wide range of office furniture that can be configured in numerous combinations with features and accessories. The vast amount of possible combinations made it challenging to showcase online. Also, Rockmart has some other domains that they might want to connect as well with the configurator.

Therefore they were looking for a solution where you can integrate the configurator from one catalogue to multiple web domains.

Solution

Scalable solution to integrate the full catalog in one overview

In collaboration with Expivi, Rockmart implemented 3D visual product configurators for their office desks, accessories, and office chairs. This offers users a perfect guide to configure a complete working place to their needs. The configurator features multiple desk series, sizes, materials, loads of accessories, chairs, etc. When a configuration is finished, customers can easily add the complete configuration to the shopping cart and order.

Moreover, Rockmart was looking for a solution to manage multiple domains from a single configurator catalog. This is to prevent extra manual work. The Expivi configurator integrates seamlessly with the Magento 2 front-end of Rockmart, as well as with Ergonice, which operates on a different platform. From the backend of Expivi, it’s possible to manage the catalog for both of the domains at once.

Results

Sales tool that increased sales and higher conversion rates

  • Rockmart effectively communicates complex product details to customers, enhancing their understanding.
  • Provides a distinctive customer experience, setting them apart from competitors.
  • Configurator allows for easy scalability and creation of new concepts, facilitating expansion across multiple website domains
  • Upselling is made easier because every additional price of e.g. accessories is shown visually in 3D. This gives customers more confidence in buying more products at once.
improved experience configurator
Improved customer satisfaction

Rockmart effectively communicates product details to prospects customers, enhancing their understanding.

increase cross-sell configurator
Multi purpose

This solution can be used as a sales tool for sales reps and prospects as a quotation tool.

real time pricing expivi
Scalable solution

Configurator allows for easy scalability and creation of new concepts, facilitating expansion across multiple website domains.

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