Crocs: lift in customer satisfaction and high customized order volume

Crocs is a global footwear brand known for its distinctive clog-style shoes made from a proprietary foam material called Croslite. The company was founded in 2002 and has since expanded its product line to include sandals, sneakers, boots, and more.

In recent years, Crocs has gained popularity among celebrities and fashion influencers, leading to collaborations with high-profile brands and designers. Crocs are especially popular among healthcare professionals valuing the products for their comfortability, durability and easy-to-clean material.

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Challenge

Visualizing every combinations of Clogs and Jibbitz

As a leading footwear company and manufacturer Crocs is able to offer unique designs and combinations for their Clogs and Jibbitz. However, with hundreds of options available for customers to choose from, visualizing the final look of a customized product can be challenging, particularly when shopping online.

Although photoshoots and image-altering tools were being used, the image quality did not very accurately reflect the quality of the shoes and was difficult to implement commercially and scalable.

Solution

Make-to-order: shoes are automatically produced without human interaction

With our 3D configurator, Crocs is able to create a unique and engaging customer experience. Our platform allows users to fully personalize the clogs with unique designs and patterns seeing the result in real-time. This enables customers to visualize and customize their Crocs before placing their orders. The 3D configurator makes it easier for customers to visualize the product they are buying, resulting in more informed purchase decisions.

The solution is seamlessly integrated with Crocs’ existing systems, enabling the sales team to create quotes, place orders, and manage production with greater ease and efficiency. The configurator also helps to reduce errors and minimize rework, leading to cost savings and improved customer satisfaction.

ready to print design
Automated print process

The order is printed automatically after the user designed the shoe. No human interaction is needed after the implementation of the 3D configurator.

warehouse automation configurator
B2B bulk orders

Every design is wrapped automatically on scale on a shoe and specific size, enabling bulk orders with the same design in different sizes.

reduce product waste
Reduced product waste

The on-demand manufacturing results in less product waste and lost stock. Shoes are produced after placing the order.

“The configurator enables hyper personalization and customization. People are spending more time on their unique design and creating something their own. Our traffic and customer satisfaction increased directly after using the platform."

Want to know more?

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