Personalized jewelry visualized in 3D

Since Minitials was founded in 2011, personalisable jewellery has been unmissable by many people. Meanwhile, the jewellery brand from Eindhoven has expanded its collection with all different kinds of jewellery. From necklaces to rings, earrings to bracelets; everything can be personalised for customers. The special thing about Mintials’ collections is that every piece of jewellery tells a different story.

Think about fingerprints of loved ones, handwritten texts and anything your creative mind can think of to make your partners, sister, daughter or anyone happy with a beautiful piece of their unique jewellery.

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Challenge

Visualize options, engraving or accessories in a tempting way to sell more.

Giving a personalized piece of jewelry is what Minitials stands for. Every personalized piece of jewelry is unique and therefore there should also be plenty of configuration options available to customers. But how are you going to showcase all these options?

With traditional photography, you of course already get an idea, but the clients also want to see the end result of their configured products. Minitials started looking for a solution to fulfill this wish of their customers.

Solution

Display jewelry with personalization through realistic 3D

With the implementation of Expivi on a number of Mintials’ collections, it is possible to put together your own jewellery in 3D. This ensures that people can see the end result perfectly before buying. Given the (emotional) value of jewellery, it’s a no-brainer for customers to choose Minitials when they want to buy personalised jewellery. Below is an explanation of the different personalisation solutions.

Results

A boost in sales with a higher average order value through personalization

  • Engraving and personalisation: Expivi’s 3D configurator allows customers to engrave their initials, name or personal message on the jewelry. From a user-friendly interface, customers choose from different fonts, colours, diamonds and much more. Everything to create your own unique piece of jewelry.
  • Realistic 3D Visualisation: The 3D configurator offers customers a realistic, interactive visualisation of the products. Customers can rotate, zoom in and view the jewelryfrom different angles to experience the design, colour and details.
  • Easy ordering process: Once customers have personalised and configured their jewelryusing the 3D configurator, they can easily proceed with the ordering process. Our integrated CPQ (Configure, Price, Quote) system ensures a smooth and transparent ordering experience. Customers can view the final price based on their customisations and pay without confusion or surprises.
Higher average order value

Personalization options are displayed before the purchase, resulting in more order and a higher order value.

Shorter sales cycle

The interactive 3D visualization increases the customer experience by showing realistic renderings.

Increased up- & cross-sell

Customers see what they order instead of communication back and forth, resulting in less errors.

Want to know more?

Schedule a 15 minute discovery call with our team to talk about your challenge or ambition, and find out how we can help you grow.

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