PontMeyer: Online sales of complex products with Expivi's 3D Configurator

PontMeyer is a subsidiary of Timber and Building Supplies Holland, operating as a one-stop-shop for all things construction, from insulation to sheet material to interior doors.

PontMeyer’s product range is broad and deep, presenting challenges in online product presentation as well as order processing. It is difficult for both employees and customers to have an overview of all the different products and combinations. This creates challenges in order processing, including validating that orders are correct and complete.

For one of the product categories, interior doors, which involve numerous size and accessory combinations, there was a significant need for an online configuration solution. This needed to be an interactive solution, allowing users to assemble the correct product, consisting of multiple elements (door, glass, hardware), in a few clear steps. The combination then had to be ordered directly without the intervention of a PontMeyer employee. Additionally, the solution needed to be integrated with SAP.

Solution

PontMeyer can now present its product range in any possible combination in 3D

The advanced 3D configurator from Expivi was the ideal solution to meet Pontmeyer’s requirements. Expivi’s CPQ (Configure, Price, Quote) solution provides a visually robust solution with real-time 3D feedback based on customer selections. In the configurator, the product price is adjusted live according to the user’s choices.

This precise product information ensures that customers know exactly what they are ordering, which has reduced the return rate.

Pontmeyer can now present its product range in any possible combination in 3D. The solution was integrated by partner Elision into Pontmeyer’s front- and backend systems and connected with SAP.

Results

An improved customer experience and enhanced sales results

The collaboration between Pontmeyer and Expivi has led to excellent results.

The implementation of a visual interior doors configurator improved the customer experience and positively influenced Pontmeyer’s sales.

With the implementation of the 3D configurator, the traditional online shopping experience was transformed into an interactive and immersive experience.

Thanks to the new solution, customers understand perfectly what they are buying and have a clear overview of the product options. This has improved conversion rates and the average order value. Moreover, the solution provides Pontmeyer’s sales team with more opportunities to present products to their clients. Salespeople use the configurator to show various options, helping project clients in their purchasing decisions.

Improved customer experience

The interactive 3D visualization enhances the customer experience by displaying realistic representations of products.

Online sales of complex, configurable products

The configurator excludes impossible combinations, thereby eliminating errors and reducing them to 0%. This saves time, money, and potential frustration.

Increased conversion and average order value

Customers can select options and accessories in the 3D configurator, which increases the average order value.

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