SureWeld is an Australian manufacturer of Plant trailers and loading ramps. Back in ‘76 the company started as a small welding and fabrication business and has since then grown into a recognized manufacturer of high quality Aluminum welded products. The company strives for exceptional quality and keeps improving and innovating to maintain their high standards.
Sureweld: shorter sales cycle with visual product configurator
Understand all possible combinations in one digital brochure
Sureweld has redesigned their entire website and has been rethinking the customer experience. As part of the new experience they had the requirement of implementing a 3D trailer configurator. This configurator should help customers understand the trailers, the various models and accessories of these trailers. After configuration there should be the possibility of requesting a quotation.
Quotation tool in one 3D configruator for trailers and other products
Sureweld selected Expivi’s 3D product configurator as the best solution for their business. Having seen other similar projects they were convinced that Expivi was the best solution in the market for their trailer configurator.
Together with the web partner and the talented team of Sureweld, Expivi designed the created the Sureweld Plant trailer configurator. Sureweld provided the 3D CAD models of their products and Expivi optimized these models for use within the 3D configurator. The result is a beautiful and fresh product configurator that includes all possible models and combinations. When a configuration is complete the customer can request a quotation from Sureweld’s Sales team.
Shortened sales cycle and lead time for new customers
The configurator is beautifully integrated on the Sureweld website and offers a perfect 3D visualization and understanding of the product range and possible accessories. Requests that come through the configurator provide the sales team with sales qualified leads. Following up on clients has never been so easy!
Improved customer engagement
Visitors are using the configurator and convert more often. The time spent on configuration has increased significantly.
Shorter sales cycle
By using the configurator, new prospects are better prepared. They now request a quote and convert faster to a customer.
Increased average order value
Customers are able to select options and accessories in the 3D configurator, increasing the average order value.
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